Indigenous Soft Broom and Traditional Iloko Basi Production in La Union

Introduction

The second day of the cultural research presentations provided valuable insights into two traditional industries of La Union that embody both the heritage and livelihood of local communities. These were Indigenous Soft Broom Production in La Union presented by Dr. Cristita G. Guerra and Traditional Iloko Basi Production in Naguilian, La Union delivered by Dr. Jayson O. Madayag. Both topics examined the cultural significance, economic contributions, and current challenges faced by these products, which have long been identified as symbols of Ilocano tradition and resilience.

Discussion
Traditional Iloko Basi Production

The basi industry in Naguilian is one of the most historically important economic and cultural enterprises in La Union. Known for its distinctive flavor and cultural identity, basi has been part of Ilocano tradition for centuries. However, the presentation highlighted that the industry is facing serious challenges, particularly in production and market accessibility. The number of producers has significantly declined, and there is a lack of sustained demand in the market. This decline threatens not only the economic viability of basi but also its cultural continuity as an iconic Ilocano product. Without intervention, the industry may continue to diminish, thereby eroding an essential aspect of local heritage.

Indigenous Soft Broom Production

Equally significant is the indigenous soft broom industry, which thrives in the upland municipalities of Burgos, Bagulin, San Gabriel, Santol, and Sudipen. These towns benefit from the cultivation of tiger grass, the primary raw material in broom-making. Despite its wide production in La Union, the soft broom industry faces the issue of mislabeling and misrepresentation. Products are frequently marketed under the name of a more popular city, giving outsiders the credit and recognition that rightfully belong to La Union’s producers. This has diminished the visibility of the true origins of the product, thereby undermining the economic recognition and livelihood of local farmers and craftsmen.

The discussion stressed the importance of addressing these concerns through institutional support, fair trade practices, and proper recognition of origin. Furthermore, marketing strategies, geographical branding, and sustainable production practices could revitalize these industries, ensuring that both basi and soft brooms regain their rightful place in the local and national markets.

Conclusion

The presentations on indigenous soft broom and traditional Iloko basi production revealed the pressing challenges faced by these industries in La Union. Both serve as living testaments to the cultural heritage and resourcefulness of Ilocano communities, yet they struggle with market limitations, declining production, and issues of identity and recognition. These findings underscore the urgent need for interventions aimed at cultural preservation, economic sustainability, and fair recognition. By addressing these concerns, the people of La Union can safeguard not only their cultural heritage but also strengthen community livelihoods and foster pride in their local industries.

Recommendations

In light of the issues presented, the following recommendations are proposed:

Government and Institutional Support

Provide financial assistance, subsidies, and livelihood programs to support small-scale producers of basi and soft brooms.

Encourage research and development to improve production techniques and sustainability.

Marketing and Branding Initiatives

Establish a geographical branding system (e.g., “La Union Basi” and “La Union Soft Broom”) to protect product identity and prevent misrepresentation.

Strengthen promotional campaigns that highlight these products as unique cultural icons of La Union.

Capacity Building and Training

Organize training workshops for local producers on quality control, product packaging, and marketing strategies.

Introduce business development programs to enhance competitiveness in both local and global markets.

Cultural Preservation and Tourism Integration

Incorporate basi production sites and soft broom workshops into local tourism circuits to raise awareness and appreciation among visitors.

Promote these industries during cultural festivals, trade fairs, and heritage events to increase visibility.

Partnership and Collaboration

Foster partnerships between government agencies, educational institutions, cooperatives, and private enterprises to support product innovation and market access.

Encourage community-based cooperatives that will ensure fair trade and equitable sharing of profits among local producers.

Through these measures, both the basi and soft broom industries can be revitalized, ensuring that they continue to serve as sources of livelihood while preserving the cultural heritage of La Union.


Text: Airwind Bautista