SALI: Culture, Arts and Heritage Research Forum

On the road to progress, there is always a need to connect with our heritage, culture, and arts, for these are our origins. Dialect remains essential—no matter how we embrace national or global communication, the Iloko code must be respected and maintained. Utilizing our Iloko dialect should be part of our vision, so we never forget our traditional way of communication. At the same time, we must also embrace the neighboring dialects such as Kankanaey, Ibaloi, and Pangasinan to sustain the authentic voice of the greater Iloco region. Truly, whenever someone speaks in their mother tongue, it resonates like music to the ears.

The Provincial Tourism Office of the Provincial Government of La Union organized the SALI: Culture, Arts and Heritage Research Forum, held at the Main Library Building of Don Mariano Marcos Memorial State University – Mid La Union Campus, Catbangen, City of San Fernando, La Union. This two-day event on August 27-28. 2025, featured a series of talks and activities, providing rich insights into our heritage through research and cultural engagement.

Day 1: Cultural Research and Best Practices

The first day opened with sessions on cultural preservation.

• Mr. Alex D. Castro shared Best Practices in the Center for Kapampangan Studies, while
• Mr. Joel Mallari presented Innovations in Kapampangan Language and Literature.

Their talks served as an inspiration to rekindle our passion for culture, arts, and heritage, showing how proper approaches can foster community involvement and nurture a love for one’s own roots.

The second session focused on Research Presentation and Cultural Insights:

• Dr. Marciel M. Fronda discussed the Status of Implementation of the Iloko Code in the Province of La Union, stressing the importance of exposing the youth to Iloko. Today, many young people converse fluently in English and Filipino but struggle with Iloko—a concern that threatens our cultural continuity. It was also highlighted initiatives like the Ayat Festival, which promotes Iloko culture and strengthens youth engagement.
• Mr. Farland D. Valera presented Interface of Iloko: Igorot Cultures in La Union, an informative study especially for members of indigenous communities. It traced trade and commerce in the past, when towns such as Naguilian, Balaoan, Bangar and Darigayos, Luna, served as trading hubs for fruits, vegetables from the upland with dogs (for hunting), and salt form the lowland. This research emphasized how our identity today is shaped by the contributions and survival practices of our ancestors.

Day 2: Heritage Products and Indigenous Practices

The second day featured two insightful discussions:

• Dr. Cristita G. Guerra on Indigenous Soft Broom Production in La Union—highlighting the struggle of local producers whose products are often mislabeled and credited to other provinces despite being made in Burgos, Bagulin and San Gabriel.
• Dr. Jayson O. Madayag on Traditional Iloko Basi Production in Naguilian—revealing the decline of the once-thriving basi industry due to production and market challenges. Both talks underscored the need to protect and promote these heritage industries for the benefit of local communities.

In the afternoon, additional research presentations enriched the discussions:

• Ms. Desiree A. Vilar presented Panagrama: A Sustainable Fishing Strategy of the Kankanaey Cultural Communities in the Lower Amburayan River, which emphasized how traditional fishing sustained communities for generations.
• Mr. Renan N. Flores shared Dandaniw ti Kailokuan: Transcriptions of Unfamiliar Ilocano Folk Songs, revealing the distinct sound, style, and charm of Iloko music that remains uniquely captivating.

Significance to Tourism

As a delegate of the Association of Tourism Industries and Networks in La Union, I see how this kind of research forum plays an essential role in the tourism industry. The best way to showcase the beauty of the province is through a deep understanding of our history, heritage, and traditions—ensuring that what we present to the world is the authentic La Union.

Conclusion and Call to Action

The SALI Research Forum reaffirmed that heritage, culture, and arts are not merely remnants of the past, but living elements that shape La Union’s present and future. It is now the responsibility of the youth, local government units, educators, and cultural stakeholders to uphold the Iloko code, sustain traditional industries, and safeguard indigenous knowledge. By working hand in hand, La Union can ensure that its cultural treasures remain vibrant and meaningful—serving as both a source of local pride and a powerful asset in promoting tourism for generations to come.