BAYgainvillea Project Launched at Poro Point Baywalk

San Fernando City, La Union — The BAYgainvillea Project was formally launched today, September 16, 2025, at the Poro Point Baywalk, San Fernando City, La Union, marking a collaborative effort to enhance the province’s natural beauty and promote sustainable development.

As part of the launching ceremony, the content of the Memorandum of Understanding (MOU) signed between the La Union Micro, Small and Medium Enterprise Development (MSMED) Council, represented by Mr. Xavier Mercado, and the Poro Point Management Corporation (PPMC), represented by Atty. Felix S. Racadio, was presented to guests. The agreement underscores the commitment of both institutions to the beautification and maintenance of the Baywalk area.

The project envisions lining the iconic Baywalk with vibrant bougainvillea plants, transforming it into a scenic attraction for locals and tourists while promoting environmental sustainability. Beyond beautification, the initiative also seeks to engage civil society organizations, government agencies, and micro-entrepreneurs in the upkeep and expansion of the project.

In his message, Mr. Mercado emphasized that the BAYgainvillea Project is a significant beautification effort, especially in anticipation of the 2027 cruise ship tourism activity, when international visitors will dock at Poro Point to experience the beauty of La Union.

Community leaders from civic organizations, led by the Association of Tourism Industries and Networks in La Union and the Chamber of Commerce and Industries in La Union, joined representatives from various government agencies—including the Department of Trade and Industry, the City Government of San Fernando, and the Provincial Government’s Office of the Provincial Agriculture and other offices and members of the LU MSMED Council —in expressing support for the initiative. Guests also took part in symbolic planting activities, with bougainvilleas planted at the façade of Savie’s Restaurant, and schedules are being arranged for proper planting locations and maintenance.

With the MOU in place, both the MSMED Council and PPMC look forward to transforming the Baywalk into a colorful landmark symbolizing unity, growth, and sustainability for La Union. Visitors of the Poro Point Baywalk are also encouraged to bring water to help maintain the bougainvilleas.

Future greening projects are planned to further strengthen La Union’s reputation as a vibrant and eco-friendly destination for the benefit of the community.