THE DERMCARE STORY
It all started with a young girl’s dream to
grow older gracefully, with ageless beauty that glowed from within.
When asked what made her go into the beauty,
health, and wellness industry, President and CEO of the Dermcare Group Ms.
Zenaida E. Palisoc, or Madam Zeny as she is fondly called, laughingly recalled
that she had always wanted to look beautiful and at her best. Even as a
teenager, she was determined to find products and treatments that would help
her with her dark, problematic skin. As the years went by, she tried almost
every local and imported beauty product that promised her a fairer complexion
and would help keep her skin clean, supple, and fresh. Finding most of those
products unsatisfactory and lacking, she finally realized it made more sense to
develop those products herself, because she knew exactly what she and most
women wanted.
Pioneering
Affordable Skin Care and Treatments for Filipinos
And so Madam Zeny’s love affair with beauty, health, and wellness began. In 1989 she and her
husband, then Board Director of the Livelihood Foundation under the Office of
the President, the late Joselito L. Palisoc, established ZET Pharmaceuticals
and Dermcare Professional Skin, Hair, and Spa.
Madam Zeny and Sir Tito Palisoc opened their
first Dermcare branch, a combination pharmacy and skin clinic, in a 20sqm space
along Taft Avenue, where they catered to a niche market of Filipinos who were
looking for top-of-the line specialty skin care preparations and treatments at
affordable prices. That small clinic pioneered the whitening business in the
country, and under the hands-on care and supervision of Madam Zeny, has now
grown to be a trusted brand with more than 100 branches spread out across the
Philippines.
Building
The Business
The growth of Dermcare hasn’t been all posh and
glamour. Madam Zeny dedicated years of hard work, commitment, and sacrifice to
bring the brand to where it is today. After Sir Tito passed away, she invested
herself even more into the business, to the extent of training under a
dermatologist to learn how to give facials herself. Later on when Dermcare
started offering massage services, she trained to become a licensed massage
therapist through the Department of Health and London’s CIBTAC (Confederation
of International Beauty Therapists and Cosmetologists). Recently, with the
rapid growth and expansion of the business, she got over her initial
apprehension of going back to school and secured for herself a Masters in
Entrepreneurship at the Ateneo Graduate School of Business where she graduated
as a gold medalist.
This discipline and dedication to the craft is
instilled into each and every Dermcare employee. Before they are even fielded
out to their assigned branches, they are all flown to Manila to undergo a
comprehensive and rigorous one-month training sessions including Human Anatomy
and Physiology. Therapists are trained directly by Dermcare’s medical director
and resident dermatologist, who ensures that by the end of the session, these
employees will have made a firm commitment to adhere to the quality and
performance standards that the company has set for the business.
#WeDoCare
Aiming to become THE preferred brand in the
beauty, health, and wellness industry, Dermcare has resolved to provide its
customers with innovative products and services that are responsive to their
needs and lifestyles. There is constant product research and development,
upgrading, and training to ensure that all business units – including its
products, services, and people – remain attuned to, if not ahead of the quickly
transforming market.
Madam Zeny is quick to point out that Dermcare
has persevered through two global crises, has grown exponentially, and has
become a respected trust brand because the organization is made up of
passionately caring professionals with years of skills and experience, who all want
to make a difference in the lives of others. These people are the cornerstones
of Dermcare’s success throughout the years.
30
Gorgeous Years
On its 30th year in the market,
Dermcare is now celebrated as a one-stop-shop beauty, wellness, and
rejuvenation center, continuously delighting its clientele with safe and
effective skin, hair, and body care products and services at a superior value.
The brand itself has become synonymous to the diamond peel, which they also
pioneered and is still its bestselling service, along with whitening
treatments, pimple control, and anti-ageing treatments.
And as it continues to innovate, transform, and
lead the industry, Dermcare has expanded to offer even more specialized care
for its growing clientele. Aside from its flagship brands – Dermcare Professional Skin Hair and Spa and the Dermcare Luxe Wellness
and Spa – the Dermcare Group now includes Brow Hub and the Belle La Peau Waxing
Salon, which were designed to deliver highly personalized services for
discerning customers.
Together, Dermcare, Brow Hub, and Belle La Peau
– led by Madam Zeny Palisoc and carried through by the men and women who make
up the Dermcare Group – are all geared up and excited to carve out even more
milestones into the beauty, health, and wellness industry.
